Qualitative
- Traditional and Non-Traditional Focus Groups
- Deep Probing Psychological Research
- Interactional Research
- Observational Research and Ethnography
- Product Seeding Studies
- Sales Force Shadowing
Quantitative
- Concept/Product Testing
- Strategic Concept Testing
- Advertising Testing
- Recall
- Comprehension & Persuasion
- Package Assessment
- Cost-efficient Quali-Quant Testing of TV, Radio, Print and Packaging
- Tracking Studies
- Attitude and Usage Studies
- Market Segmentation Studies
- Usage Assessment Studies
- Omnibus Research
- Quant-Quali and Quali-Quant Research
Other Services
- Ideation
- New Product Brainstorming
- Brand Positioning Workshops
- Prime Emotion Discovery
- Brand Planning
WSM is capable and experienced in international qualitative and quantitative research.